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With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
Defining the Casino Affiliate
They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.
Many of the largest gambling portals are simply massive affiliate sitesAffiliates often negotiate exclusive welcome bonuses for their readersThe tracking software uses cookies to ensure the affiliate gets credited How Affiliates Get Paid
Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.
Understanding CPA Affiliate Deals
For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
StructureLong-Term PotentialImmediate Cash FlowHybrid (CPA + RevShare)ExcellentGoodPure RevShareMassiveVery Poor
While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.