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With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
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This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
+Defining the Casino Affiliate +
They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.
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The casino essentially outsources its marketing efforts to thousands of independent websites around the world.
+Many of the largest gambling portals are simply massive affiliate sitesAffiliates often negotiate exclusive welcome bonuses for their readersThe tracking software uses cookies to ensure the affiliate gets credited +How Affiliates Get Paid +
Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.
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As long as the referred player continues to gamble and lose at the [casino](https://zaktalk.com/read-blog/32778_shmantika-bhmata-protoy-balete-xrhmata-se-ena-diadiktyako-kazino.html), the affiliate continues to earn a percentage.
+Understanding CPA Affiliate Deals +
For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.
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However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
+StructureLong-Term PotentialImmediate Cash FlowHybrid (CPA + RevShare)ExcellentGoodPure RevShareMassiveVery Poor +
While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.
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